Recently I've been working on some concepts for Purdey's Natural Energy drinks. This is a personal project and is not commissioned by Purdey's themselves. The brief I set myself was to create a new range of limited-edition fruity summer flavours, Passion Power, Strawberry Surge and Apple & Kiwi Kick.
The pandemic created many health trends, serving opportunities for wellness brands such as Purdey’s. Health and Well-being is a topic close to my heart and something I try to be conscious of on a daily basis, so creating something based around this topic was a perfect opportunity for me to combine my passions. According to Britvic, "One in five people took vitamins during lockdown, while 47% agree they will eat more foods to support their immune system3". With this information, I wanted to design some limited edition packing for Purdey's that may continue to entice shoppers to make healthier decisions. The three new designs are ideally created to stand out amongst the rest, bringing vibrant colours and delicate illustrations, hopefully enough to entice new and existing customers to try a natural boost of energy.
